SEO or Search Engine Optimization, means to build a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with Hisar Online are based on key objectives using all appropriate techniques available to professional search engine marketers. Hisar Online's Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
Natural Search Engine Optimization Methodology
Research and Analysis
Keyword Phrase Research
Using proprietary search engine analysis tools; Hisar Online will work with you to develop the ideal set of keyword phrases for promoting your website. Hisar Online examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Hisar Online will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Hisar Online will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Hisar Online will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Using our research and analysis Hisar Online will create optimization suggestions for key pages within your website.
After careful selection of relevant keyword and keyword phrases per page, Hisar Online constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include: